Want to connect passengers to an inflight connectivity solution? The portal is key. Looking to increase on-board shopping opportunities? Look to the digital portal experience. Or maybe the goal is improved customer satisfaction via personalization on board. Again, that initial capture portal passengers engage with must deliver.
Most service providers are able to deliver a reasonably functional portal to airlines. And several airlines have chosen to develop a portal on their own, useful for delivering a consistent user experience across multiple providers. And then there are the portal specialists, the companies offering a highly optimized digital solution to address all those needs and more. Immfly is one such company and, building on a five year long relationship with Iberia Express, announced a major deal today to take over management of the “.air” portal platform that serves all of the International Airline Group (IAG) carriers.
The partnership with IAG and Immfly brings together a world leading airline group composed of top tier aviation brands in Ireland, UK and Spain, with the industry’s foremost partner for pioneering cabin digitalisation. Together, IAG and Immfly will provide digital engagement tools and resources that will enhance the journey of millions of customers.– Immfly’s Executive Chairman Jimmy Martinez von Korff
Among benefits of the .air platform is the ability for the individual airlines within the IAG to brand the experience for their passengers while still delivering a relatively consistent experience for passengers, including a single set of credentials regardless of which carrier carrier they’re flying with. The companies note this is part of the Group’s effort “to deliver a consistent digital
customer experience, with built in flexibility to tailor the offering to each airline’s brand and
The partnership with Immfly will enable IAG to deliver new personalised services and expand the product range offered to our customers across entertainment, retail and loyalty.– Andrea Burchett, Group Head, IAG Connect at International Airlines Group.
The long-term deal opens the opportunity for Immfly to deliver new and improved services for the IAG airlines. The pair aim to “enhance the .air platform with new features, products, services and retail opportunities designed to progressively unlock new revenue streams and increase customer satisfaction,” according to the release.
IAG’s .air portal already serves as the front-end interface to multiple inflight connectivity providers across the Vueling, British Airways, Iberia and LEVEL airlines. This deal allows for further development of those systems, helping boost all the carriers through a centralized and coordinated deployment process.
This news echoes a similar portal development sentiment shared by the AirAsia Group late last year. At that time AirAsia Group CEO Tony Fernandes suggested that the data collected from the protal is critical to developing new services and “to capture data so we can personalize our information to passengers more, and it’s very useful as a CRM for our own crew and add lots of operational benefits.” Those are the types of improvements that IAG can also expect to develop with Immfly.
Worth noting that the timing of this announcement is less than ideal given the general collapse of the aviation industry in recent weeks. But the planes will return to the sky eventually. And when they do the new .air portal, powered by Immfly will be on board.