An in-flight entertainment platform without content to show is not much to look at. As cabin digitalization provider AERQ moves towards delivering its solution to airlines it is addressing the content challenge. A new partnership with media processing and distribution platform ABOVE aims to deliver a smooth workflow and stream of content for cabins.
With ABOVE we are happy to have found a true front-runner in media content post-production services. Our innovative workflows will unlock both top- and bottom-line improvement potential for airlines through cost efficiencies and the ability to structure new digital products for passengers.– Jonas von Kruechten, Head of Strategy and Business Development at AERQ
The introduction of the service will allow AERQ customers to enjoy the industry’s fastest and most cost-efficient end-to-end service for video asset encoding, integration, and deployment to aircraft. The companies anticipate availability to customers in the Q4 2023/Q1 2024 timeframe.
The integrated workflows creates a true on-demand offering. It will allow service level agreements of as low as 24 hours for end-to-end content delivery to aircraft.
The companies also anticipate cost savings up to 10x compared to incumbent media processing and integration cost.
In addition to optimized workflows, the parties aim to provide transparency and control to airlines unlocking the whole potential of the end-to-end media journey. Though designed as a one-stop-shop service, airlines will be able to integrate their existing media and ancillary revenue partners e.g. content service providers.
André Valera, Managing Director at ABOVE is keen on the partnership, and also on the AERQ approach to cabin content distribution, “What AERQ is proposing to the market is totally aligned with what we envision from a media distribution perspective, where standards are adopted, and friction points are removed. We look forward to contribute with our ABOVE value proposition and, together, to disrupt the inflight entertainment and connectivity ecosystem.”
Both parties are convinced that a digital, cloud-based solution is the best replacement for a historically highly manual, slow, and overly expensive media content supply chain. The two parties aim to rebuild that process from the ground up, each focusing on their respective strengths.
In this collaboration ABOVE focuses on media file encoding, metadata generation, DRM protection and watermarking. AERQ develops automated, cloud-based, fast system integration workflows that allow customers to quality check proper CMS integration in the cloud.
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