Subscription services are all the rage these days. Now in-flight entertainment content powerhouse Global Eagle is getting in on the game. The company officially launched Iris, a cost-effective inflight entertainment (IFE) subscription service for airlines, seeking to change the way content is sourced and managed for on-board consumption.
With Iris, our customers will provide the best entertainment experience as more passengers return to the sky.– Estibaliz Asiain, Senior Vice President Commercial Media & Content
Iris takes advantage of Global Eagle’s technology investments in digital infrastructure and cloud computing, as well as the company’s in-house content distribution platform, to change the way airlines select and pay for the content passengers see. More than 20 major airline customers shifted to the new platform prior to the official, public launch. Global Eagle expects most of its current airline customers to make the transition in the coming months.
Estibaliz Asiain, Senior Vice President Commercial Media & Content, sees the offering as a transformation both for the company and its customers, “We have digitally transformed our supply chain and introduced innovative new content packages that allow airlines to deliver the best possible inflight experience, while reducing costs.”
“Iris provides the flexibility, brand alignment, and quality content airlines require with simple pricing and cloud-based content localization and delivery services,” Asiain continues.
Airline subscribers will offer passengers the best of Hollywood and international content, including new releases, classics, and entertainment from brands such as Warner Media & HBO Max, Disney, Lionsgate, Banijay, A24 and others. Music, podcasts, e-books and games are also available, in addition to significant selections from non-traditional content providers.
Content managers at the airlines have a simplified interface to allow for managing the content available. The updated solution also helps Global Eagle lower costs with the digital global distribution platform, getting content closer to the airlines and aircraft while ensuring the necessary security required by studios.
Reports suggest that some distributors were left out, however, creating a bit of a rift in the content market. Hopefully those contract terms can be resolved to ensure that all the top content is available to airlines again soon.
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