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The Business of Passenger Experience

Expliseat Launches New Brand Identity, Grows Customer Base

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Expliseat's new brand identity is on display with the silhouette of a seat against a red-orange gradient background
Welcome to the new version of Expliseat’s brand, blending its unique seat design with updated graphic elements

Imagine keeping your booth closed for the first two hours of the largest trade show of the year. It certainly is one way to make a statement. And for Expliseat the statement is more than just the launch of a new brand identity. It is a statement about the company’s maturation and positioning as a reliable supplier to airlines across the globe.

In a world where the freedom to move must go hand in hand with our responsibility to the planet, we’re not just making seats. We’re enabling a better future for mobility. Our new identity reflects who we have become — a company driven by ingenuity, committed to our customers’ success, and ready to challenge the status quo across industries.

– Amaury Barberot, CEO of Expliseat

The new branding reflects the Expliseat’s more dynamic nature, while the logo presents the concept of a seat blended with the letter E from the company name.

The rebranding also includes a new tag line, “Ingenuity that works.” Speaking to PaxEx.Aero in advance of the announcement, VP Strategy, Marketing & Communications Antonio Ficca explains “Our tagline better reflects our identity, the quality of work we do, the unique offering we bring to the market. We innovate. We have innovated. We continue to innovate. Our solution is proven to be working in service, making money for our customers, providing increasing passenger net passenger score for our for our customers.”

PED on a seat tray, showing off the new logo for Expliseat
The new Expliseat logo sits on the company’s unique seat-back device holder

Ficca also highlights the overall approach to engineering that enables the company to deliver a unique proposition to the market. “Our technology, our offering, our materials enable us to do things that can only be achieved partially by other providers to address the sustainability aspect of flying, enhancing passenger experience, as well as being a profitable solution for the airlines.”

Ficca continues, “If you invest in innovation, you do do things and overcome compromises that otherwise are not possible. There is always this dilemma between comfort and lightweight, between robustness and lightweight, between robustness and comfort, like you have to compromise one or adapt one to achieve the others. In our case, through a step change of technology, we can deliver a product that for the economy class segment, is of a design nature, design maturity, and unique elegance while still being sustainable and being robust and being maintainable.”

Expliseat’s innovation also includes the iterative improvements in the Ti2 seat model. Air France/HOP! was announced as the launch customer for the Ti2X at AIX 2024. As part of this week’s news the company also shares that an undisclosed Airbus-operator has selected the TiSeat 2X Lite, featuring an impressively low 6kg per passenger weight.

Expliseat seats are the only ones on the market to be made solely with titanium and carbon fiber, delivering the lightest weight option for airlines. It is also built with “effectively zero plastic” boosting the company’s sustainability positioning.

The Expliseat device holder is modular, including options for a cup holder and power ports
The Expliseat device holder is modular, including options for a cup holder and power ports

Expliseat’s growth includes establishment of a commercial outpost in Montreal to serve the North American market. The company lists Porter Air, Air Canada Express, AirNorth, and United Express among its customers. Expliseat is also working to establish a maintenance presence in the region, in partnership with local MRO operators.

It also includes expansion into adjacent mobility markets. The company is now delivering seats for high-speed rail service and developing options for eVTOL companies.

More news from Aircraft Interiors Expo 2025

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About Seth Miller

Seth Miller has over a decade of experience covering the airline industry. With a strong focus on passenger experience, Seth also has deep knowledge of inflight connectivity and loyalty programs. He is widely respected as an unbiased commentator on the aviation industry.

He is frequently consulted on innovations in passenger experience by airlines and technology providers.

You can connect with Seth via email, on Bluesky, Instagram, and LinkedIn.

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