Delivering a differentiated product in a crowded and commoditized market can be challenging. Breeze Airways rebranded its premium cabin seats as Ascent, hoping to highlight how it differs from traditional first class products, both in what it does include and what it does not.
Seats & Cabin
WestJet mostly delivers a mostly premium experience from Schiphol
WestJet often offers affordable one way premium fares. But does the product measure up to the price??
Hawaiian unveils Leihōkū Suites for 787s
Hawaiian Airlines will bring a new premium cabin to the market when its 787s take flight. The carrier formally unveiled its Leihōkū Suites for its business class passengers, part of a long-haul revamp for the airline.
Ryanair signs largest ever order for Boeing’s largest 737 MAX
Millions of travelers will fly with Ryanair on Boeing 737 MAX 10 planes in the decades ahead. The two companies (finally) confirmed a massive order for the new planes – 150 firm and another 150 options – with deliveries stretching through 2033.
Finalists for 2023 Crystal Cabin Awards represent the future of passenger comfort
What does it take to bring comfort to the skies as air travel rebounds? The 21 finalists for the 2023 Crystal Cabin Awards offer insight into what it will take to to make air travel more safe, connected and comfortable.
Etihad upgrades Business Studio for new 787s, adds Viasat internet
Etihad will launch an updated version of its Business Studio seat on the 787 Dreamliner fleet beginning later this year. Suite doors are included, as is inflight internet from Viasat.
Saudia picks Vantage Solo for A321XLR
Saudia will bring lie-flat seats to the premium cabin of its A321XLR fleet. The carrier unveiled its new product – based on the Thompson Aero Vantage Solo – at the Arabian Travel Mart in Dubai this week.
flyDubai introduces Business Suite lie-flat for 737 MAX
flyDubai has renewed its commitment to the premium cabin experience with “The Business Suite,” a new flat-bed “offering passengers added comfort, privacy and an exceptional onboard experience.”
Austrian confirms Dreamliner future
Austrian Airlines will retire its 767s and 777s, transitioning to the 787 Dreamliner for long-haul operations. The first new 787 will join Austrian’s fleet in Summer 2024.
Icelandair plans A321XLR shift for fleet renewal
The writing has been on the wall for years. Now it is also in the signed contracts. Icelandair will replace its 757 fleet with the A321XLR from 2029.