The new Free Spirit program is now live. And with it comes some change in the company’s approach to airline loyalty.
Gaining elite status in the Southwest Airlines Rapid Rewards program will be a little easier in 2021. The company announced a boost for all members and adjustments to some partner qualifying activities.
Members of the Air Canada Aeroplan loyalty program have a new option to expand their travels into Australia. The carrier announced that Virgin Australia will be a partner for both earning and redemption of frequent flyer points as of 19 January 2021.
Elite status will be a bit easier and better in the JetBlue TrueBlue program next year. The carrier announced changes to the Mosaic status tier on Wednesday, including lower travel and spend requirements to qualify and a BOGO travel option in the first several months of the year.
Air Canada passengers have a new option to buy in-flight WiFi service. The carrier now offers the ability to pay with Aeroplan points on board.
The new Air Canada Aeroplan program has some great sweet spots, but for non-Canadian members the earning options weren’t great. A new partnership with Chase announced today changes all that. Eventually.
Alaska Airlines and OneWorld confirmed the mapping of elite status tiers for MileagePlan members as the carrier approaches its alliance join date. The decisions are far from surprising.
The carrier is pitching the move as a push to improve on-time performance, but easyJet’s new hand baggage policy looks an awful lot like an ancillary revenue push.
As the west-coast alliance between Alaska Airlines and American Airlines continues to evolve some frequent flyers got good news this week: upgrades will be available to top tier elites across both loyalty programs.
We know that overall passenger numbers are, for very good reason, down massively. But airlines have relied on their loyalty programs to provide a significant, and perhaps more importantly steady, stream of revenue for the operations. So, as the airlines use those programs to collateralize billions of dollars in new financing, it is worth considering if that revenue flow is as reliable as airlines (and debt holders) hope it can be.