Thai Airways officially entered its bankruptcy reorganization on Monday. The carrier’s petition for rehabilitation, filed on 27 May 2020, was granted by the Central Bankruptcy Court on 14 September, allowing the company to proceed with its recovery plans.
“We have successfully pivoted from an airline to an all-in-one digital lifestyle company anchored on travel.” This was the key message delivered by AirAsia Group CEO Tony Fernandes as part of the company’s Q2 financial results that showed a 96% drop in quarterly revenue. Airline-related revenue dropped 98% while non-airline revenue, a much smaller portion of the company’s operations, dipped only 55%.
Air Canada finally unveiled details of its new Aeroplan program, following two years of planning. And, if nothing else, the loyalty program reflects on its creators. That appears to be a good thing for consumers, at least given the initial information released today.
United’s top frequent fliers just scored a nice improvement to their travel experience. The company’s Global Services members will have access to United Club lounges when traveling on domestic itineraries starting in January 2021. The announcement is the latest play to secure the loyalty of the carrier’s high value customers.
Ready to earn 5x points on your next flight? Spirit Airlines is the latest carrier to use its loyalty program as an enticement to get people thinking about travel again.
But that doesn’t necessarily make it a good idea.
As part of its recapitalization plan Virgin Australia intends to retire its long-haul aircraft. The carrier’s five 777s and six A330s will be removed from service as it invests “in the core Virgin Australia domestic and short-haul international operation.”
How can you make the loyalty program more relevant for the travelers slowly returning to the skies over North America? Points and travel are not a compelling as they were last year, but American Airlines is hoping that its AAdvantage members will consider spending some of their account balance to gain a bit of extra comfort and privacy during their travel day through the Five Star Services program.
American Airlines and JetBlue are to launch a “strategic partnership” in Boston and the New York City area, aligning flights and loyalty program benefits to boost their recovery. It reads well in the press release, but how it evoloves in practice is very much up in the air, with few details available from either side.
If you’re going to pick a fight with the airlines over “stolen” points make sure you’ve covered your tracks. This appears to be the lesson for one American Airlines AAdvantage member after an effort to recover points from a cancelled trip turned in to an Exposé of fraud.
JetBlue customers can now choose a new option to pay for flights. The company’s TrueBlue loyalty program introduced a Cash & Points offering today, allowing members to redeem points for a partial value of the fare.