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The new "loyalty" program from Yotel sounds great in the email marketing. Alas, it doesn't live up to that hype.

Yotel’s new not-really-a-Loyalty Program

New hotel loyalty programs are few and far between. Few chains are large enough where one makes sense and also still need such. Yotel is a growing brand and decided the time is ripe to…

A last hurrah for topbonus loyalty

In recent weeks the topbonus frequent flyer program added two airline earning partners with expectations of redemption to come. That moment arrived, with the ability to redeem points for flights on Condor and Germania now live.…

Behind the Miles&Cash numbers at Miles and More

Adding a cash & points option to a program is one of many options companies have to ease the redemption challenge. It makes a program more accessible and more attractive to consumers with lower priced…

Singapore Airlines’ Krisflyer Blockchain Bullshit

Anyone betting on Singapore Airlines to launch the loyalty program blockchain "revolution" can now step forward to claim their prize. The carrier used this year's Singapore Air Show as the backdrop for its announcement of…

The new Premium Select cabin on Delta's A350

Delta brings points payment to its upsell market

Delta Air Lines continues to push forward on its upsell marketing efforts, with plans to include points-based transactions starting in 2018. The company mentioned that new product avenue during its 2017 year end earnings call,…

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Revenue-based loyalty? Ja! Miles and More is next

Miles and More is the latest loyalty scheme to announce a shift to revenue-based points earning. The program – including Lufthansa, Austrian, Brussels Airlines, Swiss, LOT, Adria & Croatia Airlines – is not making the…