British Airways will offer content from streaming video provider Paramount+ on board its long-haul fleet. The partnership offers passengers access to an increased range of entertainment content, but stops a step short of bringing true streaming to all passengers on board.
JetBlue is very much not the same airline it was a decade ago when the its Mosaic program launched. And now the elite status portion of the company’s TrueBlue loyalty program will change, reflecting the carrier’s evolution as well as shifts in the overall airline loyalty market.
How can a small airline with no loyalty program to speak of take advantage of the booming co-brand credit card market? Avelo and Capital One appear to have a solution.
It is no secret that US airline loyalty programs drive the bulk of their profits from co-brand credit card relationships. And with Delta Air Lines’ latest decision to remove a key SkyTeam benefit from its members, the program’s transition to a credit card loyalty offering is arguably complete.
The new Star Alliance credit card, first teased in May of this year, is now live in Australia. Launched in partnership with HSBC, the first of its kind co-brand credit card allows members to earn Star Alliance Points and elite status with seven partner airline loyalty programs.
Alaska Airlines is adding a touch of loyalty to its flight subscription program. In addition to adding Salt Lake City as an eligible market, the carrier will now give some subscribers MVP or MVP Plus status for enrolling in the program.
Iberia will shift to a revenue-based earning scheme for its loyalty program at the end of November. British Airways will soon follow.
Having secured a bridgehead in North America with its Alaska Airlines deal, BAGTAG is looking to grow quickly, both in terms of customers served and the type of offerings available.
Airlines should not expect their inflight connectivity solutions to be profitable. At least not directly so. And Air Canada seems OK with that situation, finding other ways to justify the proposition.
Hans Airways will offer streaming entertainment to passengers when it launches service between the UK and India. The carrier announced a deal with Moment to deliver the Flymingo wireless streaming solution on the carrier’s A330-200 aircraft.