Maybe it is temporary, as the airline claims. More likely it is a permanent situation. Without money or a coherent plan for recovery one thing is clear: Jet Airways is no longer an operating carrier.
Loyalty
Emirates Skywards, Loyyal bring blockchain loyalty to life
A new era is here for loyalty programs as blockchain-based partner integration comes to life. The fact that the implementation between Emirates Skywards and Careem doesn’t really need to be a blockchain solution is a big part of what makes this so special.
Evolving co-brand: AAdvantage adjusts soft benefits for cardholders
Should you buy miles at 2 cents each on a recurring basis? Probably not, but the Flight Cents program from AAdvantage and Barclays will almost certainly do brisk business.
Lyft Rewards Introduced: Some sort of loyalty??
Ride-hailing app Lyft intends to launch a new loyalty program in December 2018. Lyft Rewards will deliver benefits like ride upgrades or discounts. Probably. The announcement is spectacularly vague about how the scheme will work and even when customers can expect to participate.
Is Alitalia’s Milemiglia loyalty scheme next to change?
As Alitalia trudges along, seeking the right mix of investors to keep its airline operations afloat, another portion of the business may prove a more interesting attraction. The Milemiglia loyalty program operates at arm’s length from the core airline business and it could be headed for an abrupt change of course.
Sun Country cuts premium seats, loyalty in quest for higher revenue
Sun Country’s pivot to a ULCC continues unabated. More than a year after the carrier announced plans for a new approach to the market the changes continue. Up next: further cabin reconfiguration and a revamp of the loyalty and co-brand credit card strategy that seem unlikely to make many customers happy.
Loyalty Live: A peek inside the Blockchain-Loyalty world
“Tokenized cryptorewards” and other buzzwords flew around the room at Loyalty Live in Chicago last week. Fortunately the hype was (eventually) countered by a bit of loyalty program reality. Blockchain will not save or even truly transform loyalty programs. But it has a role and we were fortunate to discuss that for 20 minutes on stage.
Swoop: A marketing machine that happens to fly planes
Canadian upstart Swoop, the ULCC arm of WestJet, aims to succeed as an airline mostly by not really acting like an airline. Sure, there are airplanes and pilots and such, but CEO Steven Greenway is adamant that change come quickly. And he’s keen to dramatically upset the North American aviation market along the way.
Aimia set to sell Aeroplan back to Air Canada, banks
In the end the difference was a couple hundred million or so. That’s the sweetener added by Air Canada and its banking partners to buy Aeroplan back from Aimia and boost the “new” in-house loyalty program at the carrier
Parker shoots down AAdvantage spin-off idea. Again.
The push for US airlines to better monetize their loyalty programs continues to grow. But don't expect it to happen any time soon. Airline executives continue to push back – strongly – against such suggestions from Wall Street analysts. The most recent such conversation, during American Airlines' Q2 2018 earnings call CEO Doug Parker was aggressive in explaining why his airline will not be considering such. The co-brand relationship with the credit card is simply too strong.