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Alaska Airlines launches hotel booking portal

Alaska Airlines wants to be your first choice when it comes to hotel bookings. The airline launched a new booking portal this week connecting its MileagePlan loyalty program with hotel booking engine Rocketmiles. Consumers can…

Air Canada launches Basic Economy fares

Air Canada joins the ranks of airlines offering Basic Economy fares. The carrier formally launched the new fare families today with a suite of five options available, depending on the market. Like other airlines the…

The new "loyalty" program from Yotel sounds great in the email marketing. Alas, it doesn't live up to that hype.

Yotel’s new not-really-a-Loyalty Program

New hotel loyalty programs are few and far between. Few chains are large enough where one makes sense and also still need such. Yotel is a growing brand and decided the time is ripe to…

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A last hurrah for topbonus loyalty

In recent weeks the topbonus frequent flyer program added two airline earning partners with expectations of redemption to come. That moment arrived, with the ability to redeem points for flights on Condor and Germania now live.…

Behind the Miles&Cash numbers at Miles and More

Adding a cash & points option to a program is one of many options companies have to ease the redemption challenge. It makes a program more accessible and more attractive to consumers with lower priced…