Ryanair‘s cabins are adding a digital touch. Passengers on board can now place orders for inflight snacks and duty-free via the carrier’s app on a subset of its planes. The order-to-seat solution was developed in-house and is actively deployed across the Dublin-based fleet.
Speaking at Future Travel Experience 2024 in Dublin this week, Ryanair COO Neal McMahon shared details on the ordering system, including that it was developed in-house by staff rather than purchased from an outside vendor.
It was developed by a Ryanair technician who was working on another project who said, ‘Oh by the way, I’ve figured out how to do this.’ We’ve been talking for years about can you stick something on the airplane, and we said no because the fuel drag. And then someone goes ‘Oh, I think I’ve developed something here’ … and it’s terrific.
– Ryanair COO Neal McMahon
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