Can a merger of competing airlines improve customer choice and lower prices? History suggests, time and again, the answer is no. But that did not stop Avianca from suggesting that a buyout of Viva would do precisely that.
The Business of Passenger Experience
Can a merger of competing airlines improve customer choice and lower prices? History suggests, time and again, the answer is no. But that did not stop Avianca from suggesting that a buyout of Viva would do precisely that.