[PR] Panasonic Avionics launches global innovation push

Panasonic Avionics Corporation (Panasonic) is to establish new Innovation Studios at key centers across the globe.

So What??

Getting away from hardware and into UX design in cooperation with airline partners is a good thing. It pushes PAC deeper into the relationship helping deliver on the promise of more and better entertainment and revenue options from the IFEC platform. Customer buy-in could be a challenge, but it is a step in the right direction.

Though maybe the obsession with doing everything in Silicon Valley these days could use a cold shower.

With a renewed focus on broader consultative engagements with its customers, Panasonic’s new Innovation Studios will serve as hubs for innovation, ideation, and solution-building.

They will provide a socially collaborative environment where the company and its customers can leverage its skilled workforce and regionally relevant partners to ideate, prototype, showcase and evaluate product concepts, digital solutions and user experience paradigms.

Panasonic plans to set up five Innovation Studios across the globe, each in close proximity to major destinations, leading universities and centers with an established innovation and start-up culture.



The first Panasonic innovation studio will open in the Silicon Valley by the end of 2018.

The Studios will also serve as primary locations for airline workshops conducted by Panasonic’s digital design consultancy, Tactel.  Acquired by Panasonic in 2015, Tactel has played an instrumental role in helping Panasonic customers get the maximum value from their inflight entertainment and connectivity (IFEC) investments.



David Bartlett, Chief Technology Officer of Panasonic Avionics Corporation, says:

Innovation has always been at the heart of Panasonic Avionics and our customers have rightly come to expect it as standard. Our new Innovation Studios will leverage our cloud-based infrastructure to foster an ethos of collaboration, strengthening our partner eco-system and with it, the range of value-added services we can offer our airline customers. The Studios will ensure we can deliver greater customer-facing innovation by rapidly developing new concepts that will enhance the business and pleasure of flying.

Each Panasonic Innovation Studio will have a Collaboration Area for ideation, design and strategy workshops, training sessions, customer and partner meetings, and other interactive innovation-related sessions, and a Demonstration Area for displaying emerging products and technologies, functional prototypes as well as work in progress concepts.

I'm Seth, also known as the Wandering Aramean. I was bit by the travel bug 30 years ago and there's no sign of a cure. I've been covering inflight connectivity, loyalty and the passenger experience for more than a decade with hands-on experience to deliver unbiased analysis. You can connect with me on Twitter, Facebook, LinkedIn and .