Astrova Tops 100 Programs Committed

Astrova, the newest inflight entertainment offering from Panasonic Avionics, now holds contracts to fly on more than 100 airline programs, just three years after its launch. This commitment rate makes it the fastest adopted IFE solution ever introduced by the company.

Astrova empowers airlines to strengthen passenger loyalty, differentiate their brand, and unlock the cabin’s potential as a digital experience platform. It provides a personalized experience tailored to passengers’ unique and evolving preferences. By seamlessly blending with each airline’s unique offerings, it helps transform air travel into something customizable and unforgettable.

– Andy Masson, SVP, Products and Strategy, Panasonic Avionics

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The news is, perhaps, a cheeky bit of playing with numbers. The commitments are from 30 airlines. The 100 number includes multiple “programs” at some airlines to reach the major milestone. Still, there is no arguing it is an impressive milestone to reach.

And the range of airlines included is also impressive. PAC lists roughly half the awarded carriers in its release, among them some of the largest operators in the world. Some are exclusive Astrova deployments. Others are airlines with mixed IFE configurations. The list includes long-time PAC IFE customers that diversified and now are back. Astrova has, by nearly every metric, proven itself a winner for Panasonic.

The solution also appears to be a winner for airlines and passengers.

That comes in the form of 4K OLED HDR10+ displays available across a range of sizes. The screens also deliver Bluetooth headphones pairing and up to 100 W of USB-C power.

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The modular nature of the solution provides further flexibility for future functionality. The monitor, peripheral bar, and seat box can each be upgraded independent from the others, allowing continuous evolution of the onboard experience.

The solution is also engineered to integrate with inflight internet services, allowing for a connected entertainment platform akin to “smart” TVs on the ground. This comes with limitations, mostly around content licensing and airlines not typically being the most aggressive in pursuing new technology paradigms owing to higher implementation costs and longer-term service horizons. But the approach is markedly easier on the newer IFE kit, and operators are starting to see the value of making that investment up front.

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