Limiting IFE screens to only some seats on a plane is incredibly rare, but Alaska Airlines will do precisely that in its upcoming Aurora premum 737 MAX 10 layout. The reasons offered are interesting.
embedded IFE
Alaska Airlines Brings Aurora Premium Upgrades to MAX 10, 787 Fleets
Alaska Airlines is ready for a true premium play. The carrier will introduce a MAX 10 sub-fleet with lie-flat beds and premium economy, add premium economy to its widebody fleet, and more.
United Brings Football to Flights with DISH, Starlink
Sports is the ultimate draw for live television on planes. United Airlines will fill that demand (and more) on its Starlink-equipped fleet thanks to a new partnership with DISH to bring College and NFL football to its cabins.
Axinom, Rosen Aviation Team for Cloud-based IFE Platform
Can an airline provide a full-featured inflight entertainment platform without on-board infrastructure? Axinom and Rosen Aviation are out to prove not only that it is possible, but that the approach is better for both airlines and passengers.
Screens Coming Back to American Airlines
After spending the past decade removing inflight entertainment screens on its narrow-body fleet, American Airlines is bringing them back, part of “a sweeping transformation” of the passenger experience.
Destination Stories Enters Service on JetBlue
FlightPath3D’s Destination Stories, delivering destination content to in-seat entertainment screens, is now flying on JetBlue.
EVA Air Upgrades Inflight Maps with Arc from Panasonic Avionics
EVA Air passenger will soon have access to the Arc in-flight map platform across the carrier’s long-haul fleet, bringing the latest experience from Panasonic Avionics to the cabin.
Delta, United Boost Inflight Content, Streaming Options with FOX One and Peacock
Delta and United continue to add content options in flight, though with different approaches which highlight the benefits – and challenges – of connected IFE platforms.
Thales FlytEDGE Aura Brings Brighter, Lighter Screens On Board
Redesigned for both aesthetics and technical improvements, the new Thales FlytEDGE Aura IFE screens stake a claim as the “lightest, brightest, and most powerful IFE solution” flying.
Completing the JetBlue 25for25 Challenge: Some Numbers and Reflections
Like a couple thousand others I completed the JetBlue 25for25 promotion last year. But was it worth the investment?









