Stretch out and enjoy the flight in Avianca’s new Insignia long-haul business class seats (image via Avianca)
Avianca will refresh its long-haul business class offering, bringing an updated travel experience to its 787-8 fleet. The updated INSIGNIA by Avianca offering includes a new seat for the carrier. plus changes to the inflight soft product as well as updates on the ground.
At Avianca and GOL, we are committed to delivering an exceptional experience. INSIGNIA embodies that vision, aiming to exceed the expectations of our most discerning customers on every flight and in every detail.
– Adrián Neuhauser, CEO of Abra Group
At the center of the new Insignia experience is a fresh install of the Collins Elements seat. The seat offers a fully flat bed, plus sliding doors.
Mini-suite privacy door and a flat bed promise a better sleep experience in Avianca’s new Insignia long-haul business class product. (image via Avianca)
The Elements seat is an evolution of the company’s Super Diamond offering, and a smart one at that. It builds on the comfort and space efficiency Super Diamond previously offered, while adding important tweaks to increase value for both passengers and the airline. Among them, Elements includes a slightly raised “halo” rim around the top of the seats to further increase the feeling of privacy on board.
Avianca will also install Panasonic Avionics‘ Astrova system on board, bringing the latest generation of in-seat inflight entertainment experience to the cabin.
Thrilled to support Avianca as they elevate the long-haul Business Class experience! ✈️ ✨INSIGNIA by Avianca is taking flight on B787 routes to Europe and NYC, powered by our next-gen Astrova IFE. Congrats to the team shaping the future of Latin American aviation!
This will be accompanied by noise-cancelling headphones from Meridian.
On the soft product side, Avianca will add several tweaks to the cabin service. Among them:
New pajamas designed by Maaji
A Mola Sasa amenity kit, created in collaboration with artisans from Chimichagua community featuring products from Loto del Sur
A celebrity chef menu by Álvaro Clavijo and Rafael Buitrago, with Latin American flavors served on newly redesigned tableware
A new set of amenity kits, developed by local artisans, is part of the Insignia product upgrade from Avianca (image via Avianca)
Updated ground services include a new premium check-in area at El Dorado Airport in Bogota, serving top-tier elites and Insignia passengers.
A large IFE screen – powered by Panasonic Avionics’ Astrova IFE platform – is part of the new Avianca Insignia business class (image via Avianca)
The first retrofit aircraft is expected to enter service “between January and February 2027,” which does not entirely make sense. But assume early next year to see the new cabin flying. Separately, the carrier says the hard product on the new A330s is not yet confirmed.
Note: A prior version of this story misidentified the seat as Collins’ Super Diamond, not the newer Elements offering. Sorry about that.
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Seth Miller has over a decade of experience covering the airline industry. With a strong focus on passenger experience, Seth also has deep knowledge of inflight connectivity and loyalty programs. He is widely respected as an unbiased commentator on the aviation industry.
He is frequently consulted on innovations in passenger experience by airlines and technology providers.
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