Inflight retail tech supplier Immfly will boost its data prowess with the acquisition of Data Clarity. The combined company aims to deliver the industry’s “first truly unified, data-driven retail and connectivity ecosystem.”
This isn’t just about technology, it’s about redefining how airlines connect with passengers and unlock value. By uniting our strengths, we’re creating a new benchmark for efficiency, revenue growth, and loyalty in the skies.
– Jimmy M. von Korff, Executive Chairman and Co-founder of Immfly
Data Clarity brings its data intelligence strengths to bear. This covers forecasting, reporting, analytics, warehousing, back-office, and data integration. These tools will integrate with Immfly’s inflight retail solution to better serve airlines and passengers alike.
The single platform solution promises to unite passenger engagement, in-flight connectivity, and data-driven retail forecasting to boost airline revenues while streamlining operations and reducing waste.
Ultimately, the companies believe they can improve margins by delivering something of a holy grail: a retail experience in the sky that more closely aligns with what passengers typically experience on the ground. Many companies have pursued such efforts, with the promise that better data analytics will crack that nut. And while the data bits have improved, even those advances generally have failed to keep pace with changes happening outside the aero market.
Kevin Carrick, CEO of Data Clarity added, “This partnership sets a new standard for how data and onboard experiences combine to deliver clarity, control, and growth for airlines worldwide.”
The deal was announced at the World Aviation Festival in Lisbon last week.
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- Immfly Boosts Inflight Retail with Data Clarity Acquisition
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