IndiGo‘s next generation of planes will fly with streaming entertainment on board, powered by Bluebox. The Blueview solution will be installed on the airline’s A321XLR fleet, expected to enter passenger service in early 2026 following initial aircraft deliveries before the end of the year.
By enabling access to a wide range of entertainment on their personal devices – including popular Indian and Hollywood films, TV shows, games, anime and animated series – we are confident that this solution adds significant value to our customers’ onboard experience, making it more enjoyable.
– Pieter Elbers, IndiGo CEO
IndiGo will offer a range of entertainment options on the platform, including movies, TV, games, and more. The system also includes a moving map and digital dining menus for passengers. Content will be displayed on passengers’ personal electronic devices.
The Blueview system will be integrated from the Airbus factory as a line-fit solution on Airbus’ Open Software Platform (OSP). The OSP platform allows service providers to deliver entertainment and other services on hardware installed by Airbus, ensuring availability immediately upon delivery rather than requiring post-delivery retrofitting.
Bluebox CEO Kevin Clark explains, “OSP allows airlines to harness powerful, integrated software environments as standard. With Blueview, IndiGo will be able to offer passengers a seamless and engaging digital experience immediately, with the capability to evolve with passenger demands over the coming years.”
Bluebox was the first wireless IFE provider to partner with Airbus for inclusion in the OSP program. The first deployment came with Titan Airways and other airlines, including Jetstar and Air Malta, have since followed suit. IndiGo will be the first airline in India to add the service.
Trying IFE Again
This is not the carrier’s first go at an IFE solution on board. IndiGo trialed the AirFi wireless IFE offering on its aircraft in 2024. Unlike that deal, however, the Blueview deployment appears to be a full commitment, not just a trial.
Also, the value proposition is more compelling on the A321XLR fleet. With the first flights headed to Athens, flying more than seven hours. Only the wet lease 787s from Norse fly anything that long today for the carrier. Adding entertainment for the longer trips helps IndiGo remain competitive as it expands into markets where passengers have other options available.
Details on the content service provider selection for the Bluebox deployment were not immediately available. The carrier leveraged Shermaroo Contentino and West Entertainment for its AirFi trial.
IndiGo has orders for 69 A321XLR aircraft as part of its massive backlog with Airbus.
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