Ravn Alaska registers Northern Pacific name for transpacific LCC operations

Last week news broke that commuter carrier Ravn Alaska plans a major shift to add long-haul operations via its Anchorage hub. Now it is clear that the company is serious about that play. It registered a trio of new trade names with the Department of Transportation to operate the new services.

Since Corvus has complied with the requirements of Part 215, we acknowledge the registration of the trade names “Northern Pacific”, “Northern Pacific Airlines”, and “Northern Pacific Airways” for use immediately in Corvus’ operations. Additionally, the Department deregisters the trade name “RavnAir Alaska” effective immediately.

– DOT approval statement

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The company aims to expand its existing operating certificate, adding the Boeing 757 type, with ETOPS, and international authority. It would then develop the North Terminal at Anchorage as a hub for a newly branded Northern Pacific Airways. Or maybe Northern Pacific Airlines. Or just Northern Pacific. It registered all three, noting that a decision on the branding is not yet final.

It also filed to deregister the RavnAir Alaska trade name. This appears to be simple housekeeping as it currently operates as Ravn Alaska, not RavnAir Alaska. The former name remains. The Ravn Alaska name was first registered in 2014 while RavnAir Alaska registered in 2019. CEO Rob McKinney notes that the company is “walking away from branding that was ‘RavnAir’ as that is synonymous with RavnAir Group that filed for bankruptcy.” 

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McKinney called out Tokyo and Seoul as likely initial destinations in Asia, with Osaka to follow. On the US side, in addition to Anchorage the company would potentially operate to Orlando, Newark, Las Vegas, Oakland, and Ontario.

Those destinations are just the beginning, McKinney promises, with a potential fleet of 10 aircraft.

More detail about the plans can be found in the initial reporting here: Ravn Alaska plans international expansion, 757 acquisition, Anchorage hub