SAS is bringing a premium cabin back to its European operations. First tipped last year, the move will re-establish a EuroBiz option on board to better serve market demand, and to align with the carrier’s new SkyTeam partners.
While SAS Plus has provided an upgraded experience, it has lacked the recognition and clarity that travelers seek. With the reintroduction of European Business Class, we are ensuring that SAS offers the premium experience of a top European airline. – Paul Verhagen, Chief Commercial Officer at SAS
The key feature of the offering will be a blocked middle seat in the cabin.
Beyond that, the carrier highlights a curtain to separate the cabin from others on board and priority services on the ground.
The new catering program will feature “a more premium and flexible dining experience including reusable premium tableware catering to the diverse needs of SAS Business Class travelers. The carrier expects food waste to be reduced with the new catering, as well as a reduction of single-use plastics on board.
The new offering is slated to fly from 1 October 2025, with tickets on sale from 6 May.
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