WhatsApp connectivity takes center stage in the new TUI digital inflight experience, powered by Immfly
Immfly‘s next-generation digital platform includes a light-weight connectivity component, offering a new option for airlines to bring passengers and crew online. The service will launch with TUI Airline, upgrading the carrier’s 737 fleet this summer bringing WhatsApp messaging to the cabin as a paid option.
The messaging service is one of several components being enabled on the new Immfly digital inflight experience platform.
Immfly has proven to be the ideal partner, customizing their solution to meet our specific needs, allowing a consistent customer experience across our European-wide fleet. Their expertise, vision, and dedication to quality have been instrumental in the success of this initiative.
– Jill Nye, Director of Customer, Crew, and In-flight Services at TUI Airline
The system leverages an internet connection delivered via the Iridium Certus network. The narrowband connectivity is enabled through Equilux Aero’s cabin hardware, making it the third company (at least) providing inflight data services via the Iridium network.
As with the others (AirFi LEO, fflya), the service will be limited to specific content and features. For TUI that includes WhatsApp for passengers, as well as launching the “TUI Musement” travel marketplace. TUI Musement will offer passengers the opportunity to browse and book tickets for tours and attractions. Real-time payment validation and booking confirmation is processed via the Iridium link.
The destination attraction booking platform is also linked to real-time payments and confirmation via the Iridium link
Finally, the service will offer entertainment for passengers on their own personal devices. Movies, TV shows, podcasts, and games will be available, also as a paid option.
“Partnering with TUI represents a bold step forward in shaping the future of the in-flight experience,” added Pablo Linz, CEO of Immfly. “With Equilux Aero’s revolutionary cabin hardware and our cutting-edge IFEC software, we’re setting new standards for passenger connectivity. We’re also deeply grateful to Boeing, Iridium and Meta for their unwavering support in making this vision a reality.”
The Iridium-based services take advantage of the tiny antenna hardware, enabling installation and activation without major changes to the aircraft. Immfly also notes that the solution can be upgraded to a high-speed connectivity solution with a new satellite link while keeping the same cabin hardware in place.
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Seth Miller has over a decade of experience covering the airline industry. With a strong focus on passenger experience, Seth also has deep knowledge of inflight connectivity and loyalty programs. He is widely respected as an unbiased commentator on the aviation industry.
He is frequently consulted on innovations in passenger experience by airlines and technology providers.
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