On the heels of a significant announcement extending and expanding its Sport 24 live television marketing deal with IMG Media, Panasonic Avionics is spectacularly optimistic about the future of live television as part of the in-flight entertainment content portfolio. Moreover, it expects to change the way that content is packaged and delivered to passengers.
PaxEx.Aero recently spoke with Dominic Green, PAC’s Senior Director for Digital Product Management, about what the deal means for the future and where else in the market the company’s digital services platform could prove relevant.
Excerpts from the interviews will appear in various stories in the coming weeks, but the full transcripts are available for PaxEx Premium subscribers today.
PaxEx.Aero: How’s TV doing?
Dominic Green (PAC): The whole COVID situation has obviously impacted the aviation industry hugely and airlines have cut back on various services they’re spending on including media, including TV. But leading into COVID we had really positive growth on TV. We saw new customers coming in and existing customers adding new aircraft. We were starting to deploy some new features.
Looking ahead, I think we have a lot of optimism and confidence about that business coming back…
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