Getting creative to launch a new loyalty program is no easy task. Just focusing on points is passé and doesn’t work so well. So what’s a company to do? Probably not what Yotel chose with its new “YOTEL Membership Programme” launched this week.
The Business of Passenger Experience
Getting creative to launch a new loyalty program is no easy task. Just focusing on points is passé and doesn’t work so well. So what’s a company to do? Probably not what Yotel chose with its new “YOTEL Membership Programme” launched this week.