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Hotel

Swoop: A marketing machine that happens to fly planes

18 September 2018 By Seth Miller Leave a Comment

Canadian upstart Swoop, the ULCC arm of WestJet, aims to succeed as an airline mostly by not really acting like an airline. Sure, there are airplanes and pilots and such, but CEO Steven Greenway is adamant that change come quickly. And he’s keen to dramatically upset the North American aviation market along the way.

This story is about: ancillary fees, Emirates, frequent flier, frequent flyer, Hotel, Hotels, loyalty, marketing, mobile, Ryanair, Swoop, WestJet Filed Under: Airplanes and Airports, Distribution, Loyalty

Alaska Airlines launches hotel booking portal

29 May 2018 By Seth Miller Leave a Comment

Rendering of an Alaska Airlines 737 with the low-profile 2Ku antenna mounted to the top of the fuselage, behind the wing. (PRNewsfoto/Alaska Airlines)

Extending an airline loyalty program into hotel earn & burn is a common evolutionary step. Today’s play by Alaska Airlines follows the plan pretty well, but comes up short on delivering a solid, consistent value to program members.

This story is about: Alaska Airlines, credit card, Hotel, loyalty, MileagePlan, points, Rocketmiles Filed Under: Loyalty

Yotel’s new not-really-a-Loyalty Program

1 March 2018 By Seth Miller Leave a Comment

The new

Getting creative to launch a new loyalty program is no easy task. Just focusing on points is passé and doesn’t work so well. So what’s a company to do? Probably not what Yotel chose with its new “YOTEL Membership Programme” launched this week.

This story is about: Hotel, loyalty, Yotel Filed Under: Loyalty

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