Iberia will shift to a revenue-based earning scheme for its loyalty program at the end of November. British Airways will soon follow.
loyalty
Can inflight Wi-Fi ever be profitable?
Airlines should not expect their inflight connectivity solutions to be profitable. At least not directly so. And Air Canada seems OK with that situation, finding other ways to justify the proposition.
Alaska Airlines adds 100K elite benefits, including free inflight WiFi
How much is a year of free inflight WiFi worth? Top tier elites in the Alaska Airlines Mileage Plan program can make that decision, thanks to the carrier’s new 100K Choice Benefit option.
Planies launch airBaltic Club into the NFT loyalty world
Subscription products are a booming segment for the air travel industry. Sprinkle in a dash of Web3 and the airBaltic Planie NFT collection comes to life.
airBaltic adds Air France, KLM as reward partners
The airBaltic club loyalty program now reaches almost everywhere in the world. Thanks to a new partnership with Air France and KLM, members can both earn and redeem points for travels with the two larger airlines. Though, like with most such deals, there are some notable limitations.
Aeroplan, Avis partner for status match, with a co-brand twist
Air Canada’s Aeroplan elite status holders can now request a complimentary status upgrade in the Avis Preferred® program, extending the value of the status earned to rental cars as well. The status match program is effective immediately and members can register here.
Virgin Atlantic to join SkyTeam
Virgin Atlantic will join the SKyTeam alliance in early 2023, boosting the group’s presence in the UK. Virgin Atlantic will become SkyTeam’s first and only UK member airline, offering long-haul flights from Heathrow, Manchester and Edinburgh.
Air Canada, Emirates link up with codeshare, loyalty reciprocity
It is not, perhaps, quite the level of strange bedfellows pondered by Shakespeare in The Tempest, but a new strategic partnership agreement between Air Canada and Emirates is certainly an interesting development.
A blockchain loyalty revolution, spearheaded by airBaltic
A new generation of airline loyalty programs is coming, developed, tracked, and sold on the blockchain. And airBaltic is leading the charge. CEO Martin Gauss explains how the company sees its Planies NFT program as a launch pad to a fully tokenized loyalty scheme.
Deutsche Bahn confirms Star Alliance intermodal partner membership
Deutsche Bahn will make its intercity train network available to airlines in the Star Alliance network from 1 August 2022.