Hundreds of millions of passengers across Asia will soon have access to more and better information when shopping for flights. CTrip.com International, the largest online travel retailer in China and second largest in the world announced a deal this week to integrate the ATPCO Retailing Solutions rich content into its channels. The Routehappy data, including amenities details, will soon be available across the CTrip.com and Trip.com platforms.
With access to rich, descriptive, and user-friendly content, we can improve our shopping displays and ensure hundreds of millions of consumers throughout Asia and the world have access to universally understood shopping information they care about. We are looking forward to giving our customers a world-class shopping experience and urge more Chinese and Asian carriers to also partner with ATPCO to create and distribute rich content that Ctrip can consume and showcase to travelers.– Yudong Tan, VP, CTO of the Flight Business Group at Ctrip
Ctrip will integrate Routehappy rich content across 19 languages – including English, Russian, traditional and simplified Chinese – leveraging ATPCO’s pre-translated content. With Ctrip’s acquisition of Trip.com, Routehappy rich content will be accessible to travelers throughout Asia and in the 28 countries where Ctrip operates.
The Routehappy data delivers details on seating layout and pitch, inflight entertainment and connectivity, bag fees, change/cancel fees, boarding priority and more. On top of those comparative metrics the rich content allows airlines to showcase their products through descriptive text, photos and videos. Content can be targeted by specific flights, times, aircraft or other variables. The rich content can also be used as part of the upsell process, teasing an improved experience in the next cabin up the price ladder.
As the fastest growing travel market in the world, we know that Asia is ripe for innovation and ready to take airline retailing seriously. With Ctrip leading the charge in China and throughout Asia, flight differentiation will soon be a reality in these markets.– Jonathan Savitch, Chief Commercial Officer at ATPCO
ATPCO and CTrip have worked together since 2013 to provide airfare data for the online flight shopping experience. That contract was renewed in 2018 for an additional five year term. This Retailing Solutions deal extends the underlying agreement with the additional content to benefit travelers.
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