New gamification features aim to boost engagement on the FlightPath3D inflight map, increasing passenger satisfaction and airline marketing opportunities (image via FlightPath3D)
What’s better than nerding out with the moving map all flight? How about earning badges for completing mini-quests inside the experience? That’s the bet FlightPath3D is making as it introduces a pair of gamification features – Flight Recap and Achievements – to the experience.
Passengers are fascinated by the moving map, tracking every mile, exploring the world below and now we’re helping reward that experience. Boosting the engagement touchpoints creates an opportunity for airlines to add increasing value to that experience, while also deepening their relationship with travelers.
– Ross Derham, Director of Product Management at FlightPath3D
Flight Recap acts a bit like the year-end “wrapped” experiences, but delivers for each flight, not just at the holidays. Details include time spent in the map, landmarks flown over, miles traveled, and more. For those who want to brag about their travels, the Recap easily transforms into airline-branded, social-ready graphics, turning passengers’ map enthusiasm into organic brand exposure and engagement.
Achievements is similar, adding milestones and badges as passengers explore the map , engaging with destinations, landmarks, and more. As with the Flight Recap experience, the goals is happier passengers, but also a deeper engagement between travelers and the airline.
The Flight Recap feature brings gamification to life inflight,
Value for the airlines is two-fold. First, it gets a boost in passenger satisfaction as they enjoy the flight experience more. Second, the new features add yet another opportunity to bring airline-supported shopping opportunities into the travel ribbon.
Airlines can push destination content today, linked to the broad collection of data built in to the FlightPath3D platform. They can also offer custom content, tied to promotional agreements with destinations or attractions.
And, when fully integrated into an airline’s marketing and loyalty platforms things can really open up. An airline could track not just a single flight, but behavior over multiple trips. Personalized advertising can be integrated into the map, targeting travelers with focused offers relevant to their travel history or future bookings. This increased integration is part of the offering’s road map and, as FlightPath3D president Duncan Jackson explains, unlocks “significant opportunities for the next generation of brand loyalty on board.”
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About Seth Miller
Seth Miller has over a decade of experience covering the airline industry. With a strong focus on passenger experience, Seth also has deep knowledge of inflight connectivity and loyalty programs. He is widely respected as an unbiased commentator on the aviation industry.
He is frequently consulted on innovations in passenger experience by airlines and technology providers.
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