In-flight connectivity packages measured by the megabyte generally suck for consumers. Uncertainty over consumption rates and costs make for a worse passenger experience. Panasonic Avionics now wants to help address that issue, but more for the airlines than passengers.
The company introduced “Connectivity Bundles by Panasonic Avionics” to provide cost certainty, remove data limitations, and help airlines increase ancillary revenue generation.
These new bundles give airlines the flexibility to build an in-flight connectivity offering to drive impact on passenger experience, customer loyalty, and operations with Panasonic Avionics’ enterprise-wide solutions. It’s the latest way that we are leveraging our market experience and expertise to help airlines differentiate themselves from their competitors and help drive Net Promoter Score (NPS).
– Hernan Abbes, Vice President, Global Sales at Panasonic Avionics
Of course, just because the airline is paying a flat rate for the connection does not mean it has to shift to similar pricing structures for passengers.
The bundles all include Panasonic Avionics’ analytics to improve forecasting, monitor usage, and business intelligence to optimize the airline’s connectivity service even further. Each bundle comes with pricing and marketing recommendations and templates to support the airline’s on-board and off-board sales efforts.
The company also highlights its payment processing options built in to the platform, including Apple Pay and Alipay.
Making it easier to pay helps drive transactions, of course. But there’s still no guarantee that travelers will be keen to spend money to connect while in the air. Plenty of survey results and thought leader pieces have predicted a sea change in consumer behavior in the sky. To date, however, the only truly effective means to ensure take rate has been to give the service away as part of the fare.
Beyond just connectivity, Panasonic Avionics is adding other facets to the packages to increase airline options. The company’s live television selection can be bundled in, for example, and offered via streaming on board.
Additional options for airlines to add to their bundles include Panasonic Avionics’ Advertising, Marketplace, Destination Services, the Arc 3D in-flight moving map, and Panasonic Technical Services global support.
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