Inflight sales are getting a boost at PLAY. The Icelandic low-cost carrier selected MOST, makers of technology for a world on the move, to upgrade its onboard retailing and payment solutions experience. The new partnership covers software, hardware and payment gateway services.
We are delighted to be working with an energetic airline brand such as PLAY as it continues to expand its fast-growing route network across North America and Europe. This airline is hungry for success, and they have plenty of room to grow. Our solutions will help PLAY deliver on its low-cost model and bolster ancillary revenues by simplifying inflight sales and removing barriers to payment on board.– MOST CEO Jan Blanchard
MOST will also supply the airline with customized and company-branded mobile payment accessories. PLAY’s crew will be using smartphones paired with payment modules from MOST to complete transactions, track onboard inventory and perform other tasks. The crew devices are housed in a custom casing, designed ergonomically with crew comfort in mind and manufactured in PLAY’s signature brand colors. The cases provide increased physical protection for crew devices and feature a detachable payment peripheral that can be removed to get closer to the cardholder.
Read more: MOST launches new mobile retailing platform
“This is an exciting time for our airline as we continue to invest in innovative solutions that will help us boost ancillary revenues and enhance the travel experience for our passengers,” notes PLAY CIO Georg Haraldsson. “Technology and service are key to our strategy as a low-cost carrier, and MOST has delivered an excellent combination of specialist hardware and software. We trust them to help us achieve our goals.”
The new hardware took flight last week, with PLAY upgrading its existing card readers on board from 6 December 2022. The deployment also includes three of MOST’s modular payment solutions: most.Retail, most.Pay and most.Onthego.
The deployment covers PLAY’s entire fleet of A320 family aircraft.
As the launch customer for three of MOST’s products, PLAY is paving the way for a future of frictionless inflight payment technology. MOSTs cutting-edge digital retail platform, payment sled hardware and payment gateway technology will mean that PLAY passengers can look forward to a more convenient and streamlined travel experience, and crew can efficiently complete transactions in the cabin.
MOST’s end-to-end payment solutions enable passengers on both sides of the Atlantic to use their preferred payment option and currency. PLAY’s passengers will be able to tap and pay with all major cards or digital wallets worldwide in currencies including Euro, US Dollars and Icelandic Krona when ordering inflight food and beverages.
MOST’s sophisticated special offer engine and forecasting tools will also help PLAY to maximize inflight sales opportunities as it grows.
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