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marketing

Allegiant ditches advertising, improves conversions

29 October 2020 By Seth Miller Leave a Comment

Allegiant Airlines' A320 departing LAX

As part of its cost-cutting efforts discount carrier Allegiant slashed its marketing budget in recent months. But conversion rates are up, and the company decided to make some of the cuts permanent as it thinks it found a better way to sell seats.

This story is about: advertising, Allegiant, COVID-19, earnings call, marketing Filed Under: Airplanes and Airports

Fighting for the middle: A pandemic seating shift

11 May 2020 By Seth Miller 2 Comments

Sitting in the middle seat on the Molon Labe S1 Staggered Seat. Plenty of width to be had.

Forget the fight over who gets the arm rests; middle seats on planes are now generating real fights over if they should be occupied at all. And airlines are fueling the flames with misleading marketing messaging.

This story is about: Aer Lingus, Air New Zealand, American Airlines, COVID-19, Delta Air Lines, distribution, economy class, Farelogix, IATA, JetBlue, marketing, middle seat, seating, seats, Southwest Airlines, United Airlines Filed Under: Distribution, Seats & Cabin

Swoop: A marketing machine that happens to fly planes

18 September 2018 By Seth Miller Leave a Comment

Canadian upstart Swoop, the ULCC arm of WestJet, aims to succeed as an airline mostly by not really acting like an airline. Sure, there are airplanes and pilots and such, but CEO Steven Greenway is adamant that change come quickly. And he’s keen to dramatically upset the North American aviation market along the way.

This story is about: ancillary fees, Emirates, frequent flier, frequent flyer, Hotel, Hotels, loyalty, marketing, mobile, Ryanair, Swoop, WestJet Filed Under: Airplanes and Airports, Distribution, Loyalty

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