Late on Thursday night Alitalia will make its final flight. AZ1586 from Cagliari to Rome is scheduled to depart at 22:05 local time, arriving in Rome at 23:10. And on Friday morning a new airline will take its place. Conveniently, also operating as Alitalia.
Italy’s newest airline may be forced to pay far more than it hoped to keep the Alitalia brand alive. Reports suggest a starting price of 290 million euro (~$341mm) for the public auction of the brand, roughly double the previously appraised value.