Late on Thursday night Alitalia will make its final flight. AZ1586 from Cagliari to Rome is scheduled to depart at 22:05 local time, arriving in Rome at 23:10. And on Friday morning a new airline will take its place. Conveniently, also operating as Alitalia.
Italy
Is the Alitalia brand really worth $340 million??
Italy’s newest airline may be forced to pay far more than it hoped to keep the Alitalia brand alive. Reports suggest a starting price of 290 million euro (~$341mm) for the public auction of the brand, roughly double the previously appraised value.