Alitalia appears poised to return from the dead. Again. ITA Airways indicated the legacy branding will return to service.
ITA Airways joins SkyTeam, replacing Alitalia
SkyTeam officially welcomes ITA Airways as a member airline today. The Alitalia replacement joins the alliance two weeks after launching flights and a new loyalty program for customers.
Alitalia is dead; long live Alitalia*
Late on Thursday night Alitalia will make its final flight. AZ1586 from Cagliari to Rome is scheduled to depart at 22:05 local time, arriving in Rome at 23:10. And on Friday morning a new airline will take its place. Conveniently, also operating as Alitalia.
Is the Alitalia brand really worth $340 million??
Italy’s newest airline may be forced to pay far more than it hoped to keep the Alitalia brand alive. Reports suggest a starting price of 290 million euro (~$341mm) for the public auction of the brand, roughly double the previously appraised value.
Europe clears Alitalia debt from successor ITA
Alitalia’s obviously illegal loans from Italy won’t saddle its successor ITA as it launches in five weeks, thanks to a European Commission ruling handed down today.
Alitalia Due (a/k/a Italia Trasporto Aereo) applies for US service
Come October 15th Alitalia will cease operations; Italia Trasporto Aereo (ITA) will take its place as Italy’s flag carrier. Except that Alitalia will still probably be in business. ITA confirms that it intends to bid on the Alitalia brand at auction as part of its application to serve the United States.
United launches pre-flight COVID testing to London
United Airlines is adding a new sort of pre-flight check to one of its routes: COVID-19 testing. All passengers (over the age of 2) on one of the company’s Newark-London flights will be required to take a test at the airport prior to departure. The test will be free of charge to travelers, with results returned before departure.
Airline stopovers: Big business or marketing malarkey?
Stopovers arguably built the Icelandic tourism economy and its position in the North Atlantic aviation market. But are such programs a guaranteed success? More and more airlines are trying, often with outsized expectations and limited success. Here are a few examples of such…
Alitalia is out, Virgin Atlantic is in: TATL JV changes proposed
Alitalia’s struggles continue. The carrier still needs a fresh infusion of cash to pay off the bridge loan from the Italian government and some sort of long-term plan. And, for the latter, Alitalia will soon find itself forced to be more independent than it is today. Ouch.