Can $75 million in loans and direct investment save WOW Air? That’s the amount Indigo Partners appears set to invest, with a lot of strings attached. Interim cuts might keep the carrier alive while it waits to learn of its future.
Thus begins the death spiral of WOW Air.
Icelandair will no longer purchase its struggling neighbor after indicating it “unlikely that all of the conditions in the share purchase agreement would be fulfilled by the shareholders’ meeting on November 30th.” With WOW unable to sort out the conversion of its recently issued bonds and warrants into a form that Icelandair can purchase (for pennies on the dollar) the deal is off. This leaves very little chance of a positive outcome for WOW Air.
Can a collapsing operation still win awards? For WOW Air the answer is a resounding yes. The CAPA Low Cost Airline of the Year award was announced as the carrier shed 20% of its fleet amid a cash crunch and dropping utilization.
Primera Air’s Transatlantic LCC efforts sank the company. Small but stable in delivering European charter services, the carrier sought something more. It wanted the grandeur of being a transatlantic operator. Instead it is closing up shop tonight.