WOW Air is dead. Long live WOW Air. The Icelandic LCC is set to be purchased by hometown rival Icelandair at what can only be described as a fire sale price.
Iceland
Icelandair comes up short on revenue, loses its CEO
Icelandair faces a significant revenue shortfall in 2018 owing to growing competition and mistakes in growing its route network. The parent company of the airline also needs to find a new CEO. Björgólfur Jóhannsson took full responsibility for the missed numbers and tendered his resignation to the Icelandair Group Board of Directors.
Airline stopovers: Big business or marketing malarkey?
Stopovers arguably built the Icelandic tourism economy and its position in the North Atlantic aviation market. But are such programs a guaranteed success? More and more airlines are trying, often with outsized expectations and limited success. Here are a few examples of such…
Airbus launches A321LR test flight program
The next generation of transatlantic aircraft took flight for the first time this morning. Airbus’ A321LR will soon be plying the skies between Europe and North America, filling a gap for single-aisle long(ish)-haul service.