The Business of Passenger Experience
Thus begins the death spiral of WOW Air.
Icelandair will no longer purchase its struggling neighbor after indicating it “unlikely that all of the conditions in the share purchase agreement would be fulfilled by the shareholders’ meeting on November 30th.” With WOW unable to sort out the conversion of its recently issued bonds and warrants into a form that Icelandair can purchase (for pennies on the dollar) the deal is off. This leaves very little chance of a positive outcome for WOW Air.
Can a collapsing operation still win awards? For WOW Air the answer is a resounding yes. The CAPA Low Cost Airline of the Year award was announced as the carrier shed 20% of its fleet amid a cash crunch and dropping utilization.
Air-to-ground connectivity networks do not work over water. The word ground is right there in the name. Not ocean, not sea. Ground. And yet, Deutsche Telekom has its eyes on changing the rules of ATG networking, bringing the technology to some overwater flights to further support Inmarsat’s European Aviation Network (EAN) operations. The idea might not be as crazy as it sounds.
Air-to-ground connectivity networks do not work over water. The word ground is right there in the name. Not ocean, not sea. Ground. And yet, Deutsche Telekom has its eyes on changing the rules of ATG networking, bringing the technology to some overwater flights to further support Inmarsat's European Aviation Network (EAN) operations. The idea might not be as crazy as it sounds.
WOW Air is dead. Long live WOW Air. The Icelandic LCC is set to be purchased by hometown rival Icelandair at what can only be described as a fire sale price.
Icelandair faces a significant revenue shortfall in 2018 owing to growing competition and mistakes in growing its route network. The parent company of the airline also needs to find a new CEO. Björgólfur Jóhannsson took full responsibility for the missed numbers and tendered his resignation to the Icelandair Group Board of Directors.
Stopovers arguably built the Icelandic tourism economy and its position in the North Atlantic aviation market. But are such programs a guaranteed success? More and more airlines are trying, often with outsized expectations and limited success. Here are a few examples of such…
Premium economy disappearing from an airline?!? It is certainly uncommon these days but Icelandair appears to have at least two good reasons for making the move.
Icelandair is the latest carrier to join the 737 MAX family. The carrier took delivery of its first MAX8 today and will press it into service just a few weeks hence. That may hamstring the inflight connectivity experience for passengers, unfortunately.
