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WAF25

Immfly Boosts Inflight Retail with Data Clarity Acquisition

14 October 2025 By Seth Miller Leave a Comment

app views and a performance dashboard for the tools

Inflight retail tech supplier Immfly will boost its data prowess with the acquisition of Data Clarity. The combined company aims to deliver the industry’s “first truly unified, data-driven retail and connectivity ecosystem.”

This story is about: ancillary, ancillary revenue, Data Clarity, Immfly, in flight, merger, WAF25, World Aviation Festival Filed Under: IFEC

Making Marketing Pay: Beating Break-even with Ad-supported IFC

13 October 2025 By Seth Miller 2 Comments

Spotify on the in-seat IFE system of a plane

Can inflight internet be offered complimentary to passengers and without costing the airlines a small fortune? Historically the answer was a resounding no, but more are claiming it is possible.

This story is about: advertising, ancillary revenue, Dominic Green, IFC, IFEC, in flight, in-flight connectivity, in-flight internet, in-flight wifi, inflight connectivity, JetBlue, Ken Sain, Maik Brueckner, Miguel Ferreira, PAC, Panasonic Avionics, Panasonic Avionics Corporation, PaxEx, TAP, TAP Air Portugal, United Airlines, WAF25, World Aviation Festival Filed Under: IFEC, PremCat

Arc Touts UX Improvements for Moving Map

13 October 2025 By Seth Miller Leave a Comment

Moving map display integrated into the IFE home screen rather than as a standalone app

Airlines continue to see the moving map as a centerpiece for a compelling inflight entertainment experience. Panasonic Avionics is boosting that opportunity, releasing several major enhancements to its Arc in-flight map platform last week at World Aviation Festival in Lisbon. The latest Arc evolutions…transform the map into a platform for storytelling, inclusivity, and brand connection, […]

This story is about: ARC, Arc Moving Map by Panasonic Avionics, IFE, IFEC, in flight, in-flight entertainment, inflight entertainment, moving map, WAF25, World Aviation Festival Filed Under: IFEC

Pushing IFE Evolution with Panasonic Avionics, United Airlines

9 October 2025 By Seth Miller Leave a Comment

The 16

Airline entertainment has long struggled to keep pace with digital developments on the ground. Panasonic Avionics’ CEO Ken Sain took responsibility for some of those shortcomings as part of a push to close the gap.

This story is about: advertising, ancillary revenue, Dominic Green, IFC, IFE, IFEC, in-flight connectivity, in-flight entertainment, in-flight internet, in-flight wifi, inflight connectivity, inflight entertainment, inflight wifi, Ken Sain, PAC, Panasonic, Panasonic Avionics, Panasonic Avionics Corporation, United Airlines, WAF25, World Aviation Festival Filed Under: IFEC

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