Is it an in-flight entertainment system or an advertising and retail shopping platform? For the team at AERQ, the new AERENA platform very much appears to be both.
Two years following official product launch the Arc maps solution from Panasonic Avionics holds a miniscule market share. As the industry emerges from its pandemic-induced slumber, however, that appears poised to change.
As part of its cost-cutting efforts discount carrier Allegiant slashed its marketing budget in recent months. But conversion rates are up, and the company decided to make some of the cuts permanent as it thinks it found a better way to sell seats.
Eastern Airlines passengers will soon have inflight entertainment available across the carrier’s entire fleet thanks to AirFi. The wireless IFE system began deployment over the summer and will soon be fully fitted on all eight 767s Eastern operates.
It is not just an inflight entertainment company. Immfly calls itself a cabin digitalization platform and now it has some extra cash in the bank to drive its growth. The company announced this morning that the HorizonX innovation and venture arm of Boeing made a strategic investment to help fund Immfly’s growth.
Inmarsat’s GX-5 satellite successfully reached orbit on Tuesday, beginning its mission to dramatically increase Ka-band capacity over Europe, the Middle East and Asia. It also represents a key milestone as the GX Aviation prodcut evolves. It is not just about the increased capacity, though that bandwidth makes the future plans easier and less expensive to deliver.
Airlines want more ancillary revenues and advertisers want a better (and properly documented) RoI on their marketing spend. Can the new Adsfly service from Immfly deliver?