TravelSky, the leading provider of information technology solutions for China’s aviation and travel industry, is the latest major company to bring rich content to the airline ticket shopping experience, thanks to a five-year deal signed with ATPCO. The deal combines ATPCO’s core fare data with additional details comprised of the Routehappy Rich Content, Ancillaries, and Next Generation Storefront. The agreement will dramatically expand the reach of rich content throughout Asia.
TravelSky understands that e-commerce is the future of selling in the Chinese market, and we want to serve our customers with a richer experience through Routehappy rich content that ATPCO provides alongside its trusted fares and rules data. With simple API integrations we are able to give our flight shoppers a next-generation purchasing experience with deeper information about the ticket and product attributes related to the flight they are searching, translated in either traditional or simplified Chinese.– Qiongwei Sun, Deputy General Manager, Airline Business Department at TravelSky
TtravelSky’s integration efforts cover testing of all three Routehappy Rich Content types; Amenities, Universal Ticket Attributes (UTAs), and Universal Product Attributes (UPAs). The company expects to integrate the amenities data into its OpenSearch airfare search engine first. Future developments will add the UTAs and UPAs into the shopping experience. Integration will be coordinated between the company and ATPCO’s Retailing Solutions team to measure customer preferences and customize the data for the Chinese markets.
TravelSky is one of the first channels in China to integrate Routehappy’s rich content. Competitor CTrip announced a similar agreement with RouteHappy last month. The Asian travel market is ripe for e-commerce innovation leveraging more user-friendly shopping displays, particularly in the mobile-first user experience that is driving growth in the region. Especially on the smaller screens the ability to easily and consistently display amenities and the flight experiences more than just fares can be a critical differentiator for travelers.
It’s an exciting new chapter of our partnership with TravelSky, going beyond ATPCO’s integral pricing data to integrate Routehappy Rich Content and fundamentally enhance the shopping experience for over a billion potential customers in China.– Robert Albert, Executive Vice President of Retailing at ATPCO.
One limiting factor for TravelSky in delivering amenity details to passengers is the lack of rich content in the ATPCO Routehappy system. As part of this week’s announcement the company is urging its partner airlines to contribute that content to the system so that it can be displayed for passengers. CTrip made a similar plea as part of its announcement last month.