Air Canada partners with celebrity chef Jérôme Ferrer for economy meals

As Air Canada brings back meals on board it is adding a bit of flair. On its longest intercontinental flights the meals for economy and premium economy passengers will now be designed by a celebrity chef. Montreal-based Chef Jérôme Ferrer will design meals for flights departing Canada for Europe and Asia, as well as Australia and South America once these flights resume. Chef Ferrer joins celebrated Canadian Chefs David Hawksworth, Antonio Park and Vikram Vij, whose meals are featured in the premium cabin.

Andrew Yiu, Vice-President – Product at Air Canada, notes that the carrier is the first in North America to partner with a chef for meals in the back half of the plane, “affirming our ongoing commitment to customer service excellence and continuous investment in all of our products and services.” Yu continues, “Chef Ferrer is known for his sustainable, imaginative, global yet Canadian approach to food, and he becomes the fourth member of Air Canada’s panel of distinguished Canadian culinary talent. We look forward to presenting his unique, innovative creations to customers travelling in Premium Economy and Economy Class on our international flights departing Canada.”

This is a very exciting moment for me! As an international chef, it’s a great privilege to become a culinary ambassador and share my cuisine with Air Canada’s customers, but also to be part of their journey. I can’t wait to share my savoir-faire, my creativity and transport you on my culinary odyssey. – Chef Jérôme Ferrer

Beginning late July, Air Canada will resume an enhanced meal service planned by its panel of celebrated Canadian chefs in Signature Class. For the first time, chef-designed meals by Chef Park will also be introduced in Business Class – North America:

• Chef David Hawksworth’s Canadian-themed dishes will be showcased in Signature Class on flights to Europe and Israel, as well as to Australia when those flights resume.
• Chef Antonio Park’s meals will be featured in Signature Class on flights to Asia and South America, once those flights resume, and in Signature Class and Business Class within North America
• Chef Jerome Ferrer’s meals will be presented in Premium Economy and Economy Class on international flights departing Canada
• Chef Vikram Vij’s creations will be featured on flights to India when those flights are able to resume.

Limited inflight food options in Economy Class onboard North American flights greater than two hours will be re-introduced on a pre-order basis.

All meals onboard Air Canada’s flights will be presented in a custom paper box in accordance with current service protocols streamlining interactions. Air Canada is working closely with suppliers to ensure the most environmentally friendly packaging is used whenever possible. Customers will also be offered an expanded selection of alcoholic or non-alcoholic drinks adapted by cabin and route.