What does it take to better predict passenger demand for in-flight content? West Entertainment and AI powerhouse Qloo teamed up to enhance the WE by West platform crunching more than 750 billion cultural correlations to help the system deliver recommendations. Ultimately the companies expect to better tune the selections available on board and improve passenger satisfaction and, ideally, revenue for the airlines as well.
Qloo’s AI system examined a catalog of more than 150 million cultural entities and over 4 billion individual opinions to generate the broad range of correlations. With that data set the company aims for its Jetset AI solution to predict consumer tastes across over a dozen major categories, including music, film, television, podcasts, dining, nightlife, fashion, consumer products, books and travel.
Content Service Provider West Entertainment took the Jetset AI platform and incorporated it into the WE by West workflow engine. That platform allows airline stakeholders the ability to manage the content selection process for their fleet. Availability, trailers, reviews and more are presented via WE. And with the AI integration now live WE will provide those stakeholders with additional movie, TV, and music recommendations based on a title initially selected.
The WE by West AI integration is just one half of the company’s data analytics play. West will also take advantage of insights into passenger behavior on board to build deeper insights. The recommendation engine will continue to be refined while ensuring that the information collected is anonymized to comply with regulatory standards for data processing.
Even with the anonymized data the companies expect better customer insights will open new brand partnerships and revenue-generation opportunities on the platform.
The companies also highlight potential for personalization in trip planning and destination recommendations. The value potential here is less clear. Many suppliers have tried to cash in on commissions for on-board sales tied to passenger activities at the destination. Few have delivered on that promise as a new stream of useful revenue for airlines.
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