When its new AERENA in-flight entertainment solution launched, AERQ made clear that it would depend on partners for much of the heavy lifting in delivering a fully functional platform. Four additional companies now join that family of offerings.
Partnerships are a fundamental component of AERENA. Airlines will be able to choose from the extensive portfolio to match any personal experience and preference of their passengers.– Sang Soo Lee, Co-Managing Director at AERQ
The AERQ architecture promises near infinite opportunities to integrate partners. Co-Managing Director Arnd Kikker sees the partners as key “in the creation of a memorable digital experience onboard as their apps and offerings will help passengers make the most out of the time spend onboard.” Kikker continues, “Our objective is to have a wide variety of content for AERENA across different use cases and industries.”
Moreover, the company promises “instant onboarding,” though rarely would one expect that integration to truly be instant.
AERQ expects passengers to benefit from increased personalization built in to the AERENA platform. Ultimately it hopes airlines will be able to offer the right content, products, and experiences to each traveler at the right time.
With the new partners on board AERENA can offer additional options for content and entertainment. And, most critically to the company’s business proposition for airlines, ancillary revenue potential.
The new partners include:
Gladi8tor provides high-quality gaming entertainment for passengers on-board. This experience includes a wide variety of games to play, news from the gaming industry, a video channel offering esports and popular gameplays and an onboard digital shop with the latest games for consoles and PC. On the AERENA platform Gladi8tor creates an opportunity for the airline and their partners to generate revenue through advertising and digital sales.
Inflightflix curates and monetizes premium destination video guides, showcasing great destination experiences aligned to each airline’s brand. On AERENA, InflightFlix will enhance the passenger experience, convert destination content cost to revenue for airlines and inspire additional travel.
MediaCarrier is a digital media distribution provider. Through any digital touchpoint during the travel journey (e.g an app), passengers can download newspapers or magazines either in- or pre-flight. With AERENA, MediaCarriers’s solution can also be used to distribute targeted advertisement to passengers.
The Rydes app bundles all mobility options and makes them accessible via a monthly mobility budget. All trips booked via Rydes are entirely offset and therefore 100 percent carbon neutral. Offered on AERENA, passengers can book their preferred mobility solutions for a given destination during their flight.
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