When it comes to delivering an in-flight entertainment and retail solutions, local knowledge and support can go a long way. For segment leader AirFi this takes the form of strategic partnerships with established businesses, improving access to airlines around the globe. Next up on the company’s plans: Vietnam.
AirFi will partner with Basecare Vietnam, a Hanoi-based consultancy specializing in cabin interiors and technologies, to accelerate the rollout of AirFi’s digital cabin solutions across more airlines in Vietnam. The new operation will be known as AirFi Vietnam and becomes the exclusive sales representative of AirFi solutions to airlines in the country.
AirFi Vietnam is the fifth strategic regional representative for AirFi, following the successful introduction of AirFi Indonesia, AirFi America, AirFi Korea, and AirFi Romania.
The magic of selling onboard is all about curating a mix of products and services that are timely and relevant to the passenger. The local representation and regional expertise of our in-country representatives helps AirFi develop culturally intuitive and engaging passenger experiences through customized onboard retail offerings while streamlining crew operations and otherwise maximizing the profitability of the AirFi system.– Vimal Kumar Rai, AirFi EVP Global Sales and Marketing
The team at Basecare Vietnam/AirFi Vietnam is optimistic about the potential to secure deals for the platform within the country. Vietnam is one of the faster growing domestic aviation markets. Multiple startup airlines are rapidly adding capacity. Clarence Phua, Director of Customer Service at Basecare Vietnam describes the skies as “brimming with fleets of Boeing and Airbus aircraft, all of which are perfectly suited for AirFi’s wireless streaming solutions.”
That represents a significant potential market for the portable inflight entertainment, ancillary revenue and connected crew ePOS solutions.
Based on the pattern from other local partnership launches, expect to see news around a Vietnamese carrier adopting the AirFi platform in the not too distant future.
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