JetBlue confirms EvenMore offering

JetBlue‘s freshly revamped EvenMore offering will take flight starting next week. The carrier confirmed that from 28 January 2025 the extra legroom seats at the front of the plane will be rebranded with the adjusted service on board.

The key benefits – three free drinks and a unique snack – were first reported by PaxEx.Aero last month.

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With the formal launch JetBlue also confirmed that only the forward extra legroom seats will be part of the EvenMore offering. Seats with extra legroom at the over wing exits will be rebranded to “extra legroom” which is almost the “Even More Legroom” offering they launched with more than a decade ago.

This shift is almost certainly tied to the way cabin crew will be working on board. One crewmember will be dedicated to the EvenMore product. Having them skip several rows in their service would be awkward and confusing.

A Small Loyalty Win?

The extra legroom seats also present an interesting situation on the revenue and loyalty side of things. A spot check on some tickets suggests that they are priced comparable to the EvenMore seats, but without all the benefits. This seems to indicate that, at least initially, JetBlue still sees the legroom as the compelling value proposition for those seats.

That pricing should help the company limit erosion of ancillary revenue, assuming passengers don’t get turned off paying the same and getting a different product on board.

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On the flip side, some Mosaic members are likely celebrating this shift. Like the other “preferred” seats on board, these extra legroom seats are complimentary for selection at booking, even at the base Mosaic 1 tier. Even More is only complimentary at booking for Mosaic 2/3/4 members. Mosaic 1 members will have complimentary access to EvenMore seats at check-in, similar to how the legacy Even More Space program works for the next few days.

Access to the complimentary seats for Mosaic Members will not apply to Blue Basic tickets as of 1 March 2025.

Mosaic members also receive a free drink on board, but not the Tiny Tate’s Chocolate Chip Cookies which will be exclusively for the EvenMore section.