Virgin Atlantic officially joins the SkyTeam alliance today, just five months after announcing its intention to affiliate with the group.
airBaltic adds elite status option to Planies NFTs
Passengers can now buy elite status on airBaltic as part of the company’s efforts to bring NFTs into its loyalty program. Members of the airBaltic Club who acquire 25 of the company’s Planies NFTs will receive the VIP status tier in the program.
British Airways brings Paramount+ on board
British Airways will offer content from streaming video provider Paramount+ on board its long-haul fleet. The partnership offers passengers access to an increased range of entertainment content, but stops a step short of bringing true streaming to all passengers on board.
JetBlue revamps TrueBlue Mosaic elite status program
JetBlue is very much not the same airline it was a decade ago when the its Mosaic program launched. And now the elite status portion of the company’s TrueBlue loyalty program will change, reflecting the carrier’s evolution as well as shifts in the overall airline loyalty market.
Avelo takes a different tack with a Capital One not quite cobrand credit card partnership
How can a small airline with no loyalty program to speak of take advantage of the booming co-brand credit card market? Avelo and Capital One appear to have a solution.
SkyMiles Loyalty: Measured in Credit Cards
It is no secret that US airline loyalty programs drive the bulk of their profits from co-brand credit card relationships. And with Delta Air Lines’ latest decision to remove a key SkyTeam benefit from its members, the program’s transition to a credit card loyalty offering is arguably complete.
Alaska Airlines adds loyalty to flight pass subscription pitch
Alaska Airlines is adding a touch of loyalty to its flight subscription program. In addition to adding Salt Lake City as an eligible market, the carrier will now give some subscribers MVP or MVP Plus status for enrolling in the program.
Iberia pivots to revenue-based loyalty; British Airways to follow
Iberia will shift to a revenue-based earning scheme for its loyalty program at the end of November. British Airways will soon follow.
Can inflight Wi-Fi ever be profitable?
Airlines should not expect their inflight connectivity solutions to be profitable. At least not directly so. And Air Canada seems OK with that situation, finding other ways to justify the proposition.
Hans Airways picks its wireless IFE Moment
Hans Airways will offer streaming entertainment to passengers when it launches service between the UK and India. The carrier announced a deal with Moment to deliver the Flymingo wireless streaming solution on the carrier’s A330-200 aircraft.