Not only are customers who buy an elite status match good for airline and hotel loyalty programs, they’re likely more profitable by many metrics than those who the programs previously attracted through free match or challenge programs.
Is the updated Delta SkyMiles program actually a simplified scheme for earning status? That’s debatable. But at least the company didn’t call it enhanced this time.
Vistara has revamped the pricing plans for its inflight internet service, removing data caps from the pricing equation and adding a premium option which supports “all streaming protocols.”
British Airways passengers will earn Avios based on how much money they spend, not how far they fly, starting later this year. The carrier is the latest to switch to a revenue-based accrual method for its loyalty program.
Passengers looking to escape the terminal in an American Airlines Admirals Club lounge will soon be asked to pay a bit more for the privilege, though the carrier is also adding some amenities inside to help soften the blow.
Can a hotel and airline deliver value through a joint loyalty offering? Norwegian and Strawberry are about to find out as the pair team for a reboot of their offerings.
Singapore Airlines is the latest carrier to bring complimentary inflight Wi-Fi to all passengers on board. The carrier will expand its current offering – limited to 2 hours for passengers in economy class – to allow for access throughout the flight from July 2023.
Air Canada plans a big boost to its WiFi offerings on board, including a free messaging for travelers. Live television access on board is also expanding.
Virgin Atlantic officially joins the SkyTeam alliance today, just five months after announcing its intention to affiliate with the group.
Passengers can now buy elite status on airBaltic as part of the company’s efforts to bring NFTs into its loyalty program. Members of the airBaltic Club who acquire 25 of the company’s Planies NFTs will receive the VIP status tier in the program.