JetBlue will bring back liquor and fresh food on board from the middle of March. The carrier will also update its Eat Up Cafe menu as part of the product relaunch.
The fresh food will initially be available on transcontinental flights. Nearly 40 routes will see the option available as of March 15th.
The return of food will, to start, be catered only from the east coast. The company expects to return to west coast catering eventually.
Routes that will see the fresh food option return include:
- BDL-LAS, LAX, SFO
- BOS-BUR, LAS, LAX, PSP, SAN, SEA, SFO
- JFK-BUR, PSP, OAK, ONT, PDX, SEA, SJC, SMF, SJC, LAS, LAX, SAN, SFO
- EWR-LAX, LAS, SAN, SFO
- FLL-LAX, SAN, PSP, PDX, SEA, SFO
The return of fresh food also brings new choices on board and higher prices. The turkey sandwich and cheese box will now sell for $14 each. A Mediterranean salad option prices at $13.
JetBlue does note that the meal options returning are just the beginning of a revamped catering plan. In a message to cabin crew the company describes it as a “first phase” with expansion expected at BDL, BOS, EWR, FLL and JFK. This includes plans to sell food on Caribbean routes going forward.
The carrier previously brought back beer and wine on board. The return of liquor essentially returns the company to its pre-COVID catering offerings.
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Seth Miller says
Lol…I clearly wasn’t paying enough attention when I copied it in from the memo. I did notice they listed some routes twice, but didn’t catch the market that doesn’t exist being in there.
BOS-BUR is another that doesn’t really exist.