Can a massive airline deliver disruption in the inflight entertainment world? Delta Air Lines hopes the answer is yes as its Delta Flight Products (DFP) group formally launches its wireless IFE solution. Can a massive airline deliver disruption in the inflight entertainment world? Delta Air Lines hopes the answer is yes as its Delta Flight Products (DFP) group formally launches its wireless IFE solution. That's bad news for pretty much every other vendor in the inflight entertainment market today.
It was supposed to be a massive shift of market share in the inflight connectivity world. Former Panasonic Avionics executive David Bruner claimed significant numbers of Southwest Airlines aircraft would see the Global Eagle kit uninstalled, replaced with PAC's solution, along with the ongoing line-fit deliveries. Instead Global Eagle is replacing PAC on the small number of 737s that were installed. And that might not even be the largest challenge Panasonic faces today.
In the couple months since PAC's partnership announcement with Inmarsat the company has pushed a two pronged approach to its future business. One one side sits the core competencies of its inflight entertainment business. On the other, driven by many of the new faces in the company's leadership, comes a shift towards a services operation. Both sides face challenges.
Previously known for its tablet-based IFE offerings, inflight entertainment provider digEcor announced its first embedded aircraft systems retrofit this week. The company partnered with Jamco Aero Design and Engineering (JADE) to announce a deal for installation of digEcor’s Passenger Services Solution on Boeing 777 aircraft. This is the first step of a much larger journey for digEcor.
Breaking in to the commercial aircraft seating market is hard. Mirus arrived with a splash two years ago and now is flying its lightweight Hawk seat with AirAsia. Product innovation and hundreds more aircraft are yet to come.