The inflight moving map is, by all accounts, the most popular entertainment content inflight. Air Canada, in partnership with FlightPath3d, now plans to use that same interface to inspire wanderlust, and perhaps a few extra ticket sales. The carrier is the launch customer for WhereWeFly, an interactive feature allowing passengers to explore routes and view flights while on board.
We are excited to be the launch airline for WhereWeFly. It’s a beautifully organized inflight experience where passengers can instantly visualize our routes and flight schedule.– Norman Haughton, Air Canada’s Director, Inflight Digital Entertainment, Wi-Fi, Media Sales and Analytics
WhereWeFly provides passengers with a map and searchable directory of all of Air Canada’s routes and destinations. In one click, Air Canada’s hubs are instantly showcased presenting all routes from their primary global hub in Toronto (YYZ), or from Montreal (YUL), a principal gateway to French and other international markets, or Vancouver (YVR), the airline’s premier gateway to the Asia-Pacific.
The dynamic interface allows passengers to drill down into the details on routes, including specific flight dates, travel time, and aircraft details.
“Air Canada’s routes and network are one of its most valuable, yet complicated assets,” says Duncan Jackson, president of FlightPath3D. “We’re delighted to have created a groundbreaking new way to present destination and flight options to improve passenger loyalty and drive demand.”
The offering does not go quite to the finish line of enabling bookings on board. But with inflight internet service available on all the planes where Air Canada’s WhereWeFly is available, passengers could choose to search pricing and make a booking if so motivated.
WhereWeFly is the latest add-on to the FlightPath3d platform. It joins Destination Reels, recently launched with Southwest Airlines, and the Flying Over Places point of interest markers which joined the offerings in 2020. JAL added restaurant reviews to the points of interest in 2021 as part of a push to make the content more relevant and valuable to passengers.
Going back to 2017, Jackson spoke about monetization around booking car transfers and hotel rooms. Many travelers already have those booked when they board, but pushing attractions, restaurants, and now future travel bookings are all avenues where FlightPath3d believes it can deliver ancillary revenue opportunities to the airlines.
Demonstrating the “display anywhere” feature of the FlightPath3d platform, the WhereWeFly option is available on Air Canada’s seatback IFE powered by Panasonic Avionics, as well as the wireless entertainment portal powered by Thales.
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