
Traveling with kids could make it easier to earn elite status in the JetBlue TrueBlue program starting next year. But that benefit will come with fewer free drinks on board. These are just a couple of the tweaks announced by the company this week.
Family Friendly
JetBlue will launch a Family Tiles program from February 2026. This will allow children under 12 in a Family account to have the spend associated with their ticket credited to a parent for elite status rather than to the kid.
The move makes a certain amount of sense, given the parent chooses where to put the travel dollars (and cents). And status is based on spend, so it is relatively easy to justify the shifted credit.
Changes for Everyone
Win some: Mosaic status benefits currently expire at the end of the calendar year. That will extend through January going forward, allowing time for end-of-year purchases to post and keep the benefits intact. The earning period, however, will remain tied to the calendar year.
Lose some: Similarly, all Mosaic members receive up to three free alcoholic drinks on board today. That will drop to just one drink from 1 February 2026.
Finally, the carrier says it “making enhancements to Perks You Pick,” the pool of benefits where Mosaic members get to choose which benefits matter most to them. Historically a loyalty program rolling out an “enhancement” has meant bad news for passengers. Perhaps this will be different, but we won’t know for a while, as the new options are for 2027 Mosiac members.
Cuts at the Bottom
Mosaic 1 members take a hit on a couple perks. Those members will now only receive one free bag beginning with bookings from 1 February.
JetBlue will also cut back on companion passenger access to EvenMore seating for Mosaic 1 & 2 members. Up to eight travel companions are included today; that drops to just two companions next year.
(Mostly) Improvements at the Top
At the other end of the spectrum, Mosaic 3 & 4 members will earn more bonus points for their travels (4 @ M3, 5 @ M4) when booking via JetBlue channels. They’ll also see a cut in the companion benefits, however, dropping to four from the current eight.
Mosaic 4 members will also receive an extra two Move to Mint certificates when reaching that status tier, granting four total at M4, on top of the four issued at M3.
Overall, the changes are relatively minor. Cutting the bag benefits at the bottom tier sucks a bit. So does reducing the number of companions one can travel with, though M3/M4 can still get a family all together; M1/M2 cannot.
M1 members continue to take the brunt of the devaluations. That’s hardly a surprise as that pool of travelers continues to grow; it is notably easier to qualify now than in 2022 when tiers were introduced. Ditto for aligning somewhat with United Airlines‘ Silver Elite status, which is where the companies want to make things line up for their Blue Sky partnership.
The improvements in earnings at M3/M4 are tied only to direct bookings, which I would argue is punitive against your best customers who book through corporate portals. I get it from the business perspective but don’t love it.
Ultimately, none of these are major enough to really move the needle in the program value for most travelers. But in aggregate they’ll add up favorably for the carrier.
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