JetBlue‘s partnerships with American Airlines and Qatar Airways continue to expand. The carrier announced new loyalty program benefits this week, giving TrueBlue members access to options with the partner programs. More legroom for Mosaic TureBlue Mosaic members flying on American Airlines can now select Main Cabin Extra seating on the day of travel without paying […]
JetBlue will make its TrueBlue Mosaic elite status more rewarding in 2022. Upgrades are coming for members, including an option for highly coveted Mint upgrades as part of a newly established Mosaic+ tier of the program.
With their new Northeast Alliance continuing to grow, American Airlines and JetBlue confirmed the initial elite status benefits for travelers using the partner airline. Don’t expect too much, however. The initial reciprocity is spectacularly limited.
American Airlines and JetBlue recognize that elite requalification thresholds remain a challenge for many travelers. The carriers have come up with shifts in earning means and promotions to help boost accounts, though each in a slightly different manner.
American Airlines and JetBlue passengers can now earn points flying on the other carrier. The two airlines announced details of their frequent flyer earning reciprocity plans today, part of their Northeast Alliance efforts.
Elite status will be a bit easier and better in the JetBlue TrueBlue program next year. The carrier announced changes to the Mosaic status tier on Wednesday, including lower travel and spend requirements to qualify and a BOGO travel option in the first several months of the year.
JetBlue customers can now choose a new option to pay for flights. The company’s TrueBlue loyalty program introduced a Cash & Points offering today, allowing members to redeem points for a partial value of the fare.
JetBlue waited longer than most to announce plans for its TrueBlue loyalty program in the wake of the coronavirus groundings. But it appears the carrier used that time wisely. With its announcement today JetBlue draws on similar actions from many other carriers but pulls them together in a package that might deliver outsized value to its members.
Raising fares is relatively hard for airlines. Raising fees, on the other hand, tends to work out reasonably well. JetBlue is about to find out just how well as it increases fees for checked baggage and phone-based customer support.
The co-brand revenue is great and JetBlue intends to continue expanding that stream. But the carrier also knows its TureBlue loyalty program needs a little more to become a mature offering for consumers. That should be good news for travelers, assuming the carrier can execute.