Sometimes it makes sense to follow the crowd when introducing a similar product. Or do things differently and attract attention. JetBlue chose both as it launches upgrades for the new BlueFirst cabin, part of the 2027 Mosaic program changes announced last week.
Mosaic
Boston BlueHouse, Basic Business launch with JetBlue
JetBlue will let a whole lot more passengers into its BlueHouse lounges starting this week, news announced in conjunction with the grand opening of the Boston location.
JetBlue Launches TrueBlue Points (and Other Benefits) Subscriptions
JetBlue aims to attract annual commitments from customers with the launch this week of its TrueBlue Subscriptions “Points on Repeat” product. Members will have access to three different package options, with benefits beyond just the points.
Family Status, Fewer Drinks in JetBlue Mosaic Updates
Traveling with kids could make it easier to earn elite status in the JetBlue TrueBlue program starting next year. But that benefit will come with fewer free drinks on board.
JetBlue’s 25th Birthday Challenge, and My Plan of Attack
This is a pretty terrible idea. But, at least for the moment, I’ve got a plan that will see me fly to 25 unique JetBlue airports over the next few months, collecting 350,000 TrueBlue points and 25 years of Mosaic 1 status along the way.
JetBlue, Dunkin’ Team for Livery, Loyalty Promo
It is bold. It is bright. And the new JetBlue/Dunkin’ crossover livery is much more than just a painted plane.
JetBlue’s Premium Credit Card is Here
The easiest way to access JetBlue’s planned lounges in Boston and New York City (JFK) will be via the carrier’s newly announced premium credit card, issued in partnership with Barclays US. But is it worth the $499 annual fee?
JetBlue launches lounges in premium push
JetBlue spent the better part of the past decade arguing its on-board premium experience was so good it made travelers forget about the lack of a lounge on the ground. That changes late next year.
JetBlue’s summer of blues
Summer is typically the best time of year for airlines. It is when profits are stockpiled to help pad the slower, colder seasons. Alas, JetBlue joins a handful of US carriers who did not enjoy summer 2023, reporting a loss of $153 million for Q3.
JetBlue adds IHG partnership, adjusts upgrades for 2024 Mosaic program
Frequent fliers (or big credit card spenders) in JetBlue’s TrueBlue loyalty program will see a few key upgrades in their Mosaic elite status next year, including upgrades, hotels, and rental cars.