The company’s VR headsets took flight for the first time in China last week. Spring Airlines offered the entertainment option to passengers on a flight from Shanghai to Baishan.
Inflight VR’s internal research suggests China is the market most open to virtual reality options on board, with 78% of passengers either very or quite interested in the option. That is a huge number, and with the third largest domestic travel market globally, the opportunity to capture both airline and passenger attention is huge.
Inflight VR can also benefit from the relatively nonexistent inflight entertainment options on most Chinese domestic airlines, and a near complete lack of inflight connectivity on board in the country. Plus, with the promise of revenue generation for the airline – typically the headsets are rented to passengers for the flight – it could be the first real digital ancillary revenue inflight opportunity for many of these airlines.
Of course, getting from a trial to a full deployment is difficult. Ditto for getting to a critical mass that shows off the product’s potential and delivers the profits.
But every step forward is a good reminder that there’s potential for it to happen. And this is a nice step in that direction for the company and the airline.
More Inflight VR news:
- Qatar Airways brings Inflight VR on board
- Evelop taps Inflight VR for premium passenger entertainment
- Virtual reality entertainment gets more funding, more inflight trialsv
- Iberia extends Inflight VR entertainment trials
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