Intelsat Commercial Aviation launches, retires Gogo name

The product will still be known at 2Ku, at least for now. But the in-flight connectivity provider previously known as Gogo Commercial Aviation officially changed its name to Intelsat Commercial Aviation, less than a year after closing on the transaction.

In some ways it’s just a name change, In many more ways it’s a fundamental shift from being a middleman into being a very integrated part of the world’s largest satellite company.

– Jon Wade, president of Intelsat Commercial Aviation

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Very little changes for airline customers or passengers as a result of this shift. Behind the scenes the offering remains pretty consistent with what the company has delivered for years.

Looking to the future Intelsat Commercial Aviation President John Wade believes that the branding could further tweak. The 2Ku name is well known today around the world, but it is not where Intelsat want the branding focused. Wade explains, “It is less about the antenna as a technology than it is about the network. We’re now part of a satellite company. We might have had a cool antenna, but now we’ve got an even cooler network, so that’s really where we want the conversation.”

Which is not to say that the Thinkom antenna systems are likely to disappear any time soon; Intelsat remains very pleased with the performance of that solution. But the company sees some potential upside in getting even further away from the Ku v. Ka debate.

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The shift in naming today truly is a small footnote in the annals of the IFC world. Figuring out what is truly next for Intelsat, and how the company copes with the loss of hundreds of fitted aircraft from Delta Air Lines over the next couple years is a much bigger consideration.

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