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Ben Minicucci

Alaska Airlines welcomes complexity with Hawaiian Airlines acquisition

4 December 2023 By Seth Miller 7 Comments

Alaska Airlines will buy Hawaiian Airlines for $1.9 billion in a cash transaction. Unlike most other mergers, however, the company plans to embrace the complexity of multiple product offerings as it intends to keep both the Hawaiian and Alaska brands in service.

This story is about: 787, 787-9, A330, Alaska Airlines, Ben Minicucci, electronically steered antenna, electronically steered phased array, ESA, frequent flier, frequent flyer, Hawaiian Airlines, IFC, IFE, IFEC, in-flight connectivity, in-flight entertainment, in-flight internet, in-flight wifi, inflight connectivity, inflight entertainment, inflight wifi, Intelsat, LEO, lie-flat beds, Low Earth Orbit, loyalty, merger, oneworld, seating, seats, SpaceX, Stellar Blu Filed Under: Airplanes and Airports, IFEC, Loyalty, Seats & Cabin

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